Gen Z = Generation Most: Why this generation does everything differently (and how you, as a wedding supplier, can keep up)
According to behavioural psychologist Herman Konings, Gen Z is not a generation of a little bit of this and that. No, Gen Z is the generation of “the most” – the most digital, most stressed, most diverse, most open and most elusive generation the wedding industry has ever known. Anyone who thinks they are just “the next generation of customers” is mistaken; they are a watershed. At our House of Weddings GenZ Wedding Conference, Herman shared why this generation does everything differently and how you, as a wedding supplier, can truly understand them. We'll summarise it for you.
Gen Z marries differently: how wedding suppliers can respond to the new reality
On 6 January 2026, House of Weddings was invited to appear on Freek Braeckman's VTM News programme to discuss the evolution of weddings in Belgium. During the interview, our Content & SEO Manager Joyce Van Damme explained how couples get married today and how their expectations are changing. The conclusion is clear: large wedding parties will continue to exist, but the way couples spend their wedding day is changing significantly. Gen Z couples are consciously making different choices, driven by experience, identity and personalisation.
Ready for the Zoomers? What you really want to know about Gen Z as a wedding supplier
Gen Z is heading for the altar: as a wedding supplier, you face both a challenge and an opportunity. During his keynote speech “Ready for the Zoomers?” at our House of Weddings GenZ Wedding Congress, trend watcher Joeri Van den Bergh shared sharp insights and a fresh perspective on the new generation of wedding couples. What drives them, what turns them off, and how can you, as a wedding supplier, respond to this in a smart way? Below, you will discover what you, as a supplier, need to know in order to better respond to the needs, values, and expectations of Gen Z couples.
Work smarter, not harder: 11 AI hacks & tools that make your job as a wedding supplier easier
As a wedding supplier, you work with heart and soul, and also with full schedules, last-minute questions, and weekend work that goes on into the early hours. Time is your most scarce commodity. That's why it's worth considering an important question: are you working efficiently enough behind the scenes? This PRO article provides you with concrete AI hacks and tools to streamline your administration, communication, and planning. These smart optimizations bring more clarity and peace of mind to your workflow, with technology that really works for self-employed professionals in the wedding and events sector.
Spring jij correct om met foto's en credits van fotografen?
Gebruiksrecht, Portretrecht, Auteursrecht en Reproductierecht: complex, maar cruciaal. Bij het opvragen van foto's merken we vaak dat nog niet iedereen kennis heeft van welke 'rechten' gelden, bij het inzenden van foto's. Ietwat complexe materie, maar eenvoudig vertaald: je hebt àltijd, voor elke foto die je gebruikt, de expliciete toestemming van de fotograaf nodig.