Photo (above): Jeweler: DE BRUYLOFT
Article in collaboration with DE BRUYLOFT
Experience Takes Center Stage
At DE BRUYLOFT in Lokeren, it’s about much more than just buying rings. You are offered a true experience! The owner, Sylvie Van Ruyskensvelde, reveals the secret: “We are much more than a store where you buy wedding rings; we are an experience.”
- DE BRUYLOFT has worked hard over the past years on the store's interior design. Everything is focused on giving you an unforgettable moment. “Customers who visit us come in with a smile and leave with an even bigger one,” laughs Sylvie. “With us, you choose yourself. You take your time, enjoy, and before you know it, you leave with exactly the jewel that suits you.”

Foto: Juwelier: DE BRUYLOFT All the Time
DE BRUYLOFT boasts an enormous showroom full of sparkling models, perfect to admire your future rings or simply get inspired. The team acts as enthusiastic guides to help you find your dream rings. They take the time to inform you about the possibilities. “After you've gone through our showroom, we sit together to explore all the options in terms of design, materials, and quality. With no less than 26 different material options, there’s a lot to tell. We explain the price and quality differences as if it’s an exciting adventure,” says Sylvie. This does not need to be complicated; most people quickly find out which material suits them. Signature or beige gold is currently hot. It looks particularly beautiful on lighter skin tones.
Those picking up their rings can do so in a unique space with a beautiful view of the church in Lokeren. Sylvie: “During this moment, we show a video that follows the creation process – as if you get a backstage view! Our Love-wall invites you to capture this radiant moment with a photo. You see: at DE BRUYLOFT, choosing your ring is truly a festive experience!”

Foto: Juwelier: DE BRUYLOFT Collaboration with acredo
DE BRUYLOFT works closely with acredo, a German wedding ring brand that is gradually becoming known worldwide. “This top brand offers quality that’s second to none, yet it’s not necessarily more expensive than the competition,” Sylvie says enthusiastically. “The way the rings are made elevates the quality to a higher level.”
“Acredo is also very sustainable. They care for the planet: almost all materials come from recycling, and they even plant trees! Nothing is mined anymore, which is truly amazing. Acredo is a company you’re happy to collaborate with - a win-win for your jewel and nature,” laughs Sylvie.

Foto: Juwelier: DE BRUYLOFT Configuration Tool
At DE BRUYLOFT, you can easily personalize your rings thanks to the convenient acredo configuration tool. On the computer, everything can be adjusted: from width, color, and shine to the number and placement of diamonds. This way, each ring becomes as unique as a fingerprint. By the way, your fingerprint can also be engraved on the inside of your ring, along with a handwritten motto, nickname, or logo.
Still not finding your dream ring among the acredo options? No worries! At DE BRUYLOFT, there are also two master goldsmiths present who can create a jewel from scratch for you. This way, you are always sure your desires can be fulfilled.

Foto: Juwelier: DE BRUYLOFT About DE BRUYLOFT
Jeweler DE BRUYLOFT has been an established name in Lokeren for five generations. You can come to them to compose the perfect wedding and engagement rings. In their store, you will also find a wide range of jewelry and watches. Their years of expertise, passed down from generation to generation, they happily share with their customers: “We consider it important that couples know the jewel they are buying and are fully convinced of the quality, style, and budget,” concludes Sylvie.
Read more on this topic through these links:
The best engravings for your personal wedding rings according to DE BRUYLOFT
- Which hand do you wear your engagement ring on?
- Planning your wedding without stress? Here’s how!



