Team
House of Weddings is an organisation for and by wedding experts, and brings you the hippest wedding trends and most practical wedding tips on a daily basis.
Iris – Founder & CEO
With a heart for people and a passion for weddings, former Red Bull, Dove & Nike marketer Iris started her activity as a wedding planner in 2010. She quickly got to know the wedding market inside and out: as a bride and as a wedding supplier. Iris' vision of wedding planning always started from the most personal question: who is this couple, who are these people and what makes them happy? She tried to design their own unique day for each couple based on those specific ingredients that made them so special as a couple.
Iris noticed that the reliability of the wedding suppliers involved always left a mark on the experience of the engaged couple - especially when the bride and groom took on the wedding planning themselves, without knowing whether they could trust the supplier in question. A negative experience often led to stress and budgetary unrest. Iris decided to turn this feeling around and founded the Quality Label in the wedding market. Enter House of Weddings – exit bridezilla!
As a trend watcher and content expert, Iris keeps a close eye on the wedding sector. She makes sure that couples who turn to House of Weddings can find all the information, the best tips, the most beautiful inspiration and the most reliable wedding suppliers.
Iris is the proud mother of Laurens (12) and Arthur (10) and is happily married to Pieter. A few kilometres' walk, a large bag of fresh tea and a happy quote - that's what makes Iris smile!
Scarlett Allen – Managing Director
Scarlett was first introduced to House of Weddings in 2017, when she did an internship at the company during her studies in Commercial Sciences (majoring in commercial policy/marketing) at Ghent University. After graduating, she joined the company as Digital Marketing Manager. Over the years, she has taken on various roles, including Account Manager, and since 2025, she has been responsible for the day-to-day management of House of Weddings as Managing Director. Her structured approach, strong organisational skills and positive mindset are at the heart of her work.
In the summer of 2024, Scarlett said ‘I do’ to Philippe at an intimate wedding in sunny Italy – an experience that only strengthened her passion for the world of weddings. Having grown up in a bilingual family with English roots, Scarlett brings a unique international flair to her role.
In her free time Scarlett enjoys reading, walking and pilates – both mat and reformer. She can always be found enjoying a cosy brunch or an elaborate dinner with friends. Scarlett finds happiness in the little things: a good book, delicious food and a glass of prosecco.
Kathleen – National Business Developer
Kathleen is from the Dender region and studied communication management. In 2019, she chose to join the House of Weddings team. As National Business Developer, Kathleen passionately monitors the sector and looks for wedding suppliers that really make a difference. Her job is to ensure that every partner who joins our Quality Label fully meets the high standards we set. Kathleen is always looking for the best and most reliable companies to guarantee a top experience for wedding couples.
Kathleen is a huge dog lover. Most of her free time is spent with her dogs, which she takes to competitions at international level. What many people don't know is that Kathleen is a real foodie. For her, food is not just fuel, but also a pleasure. From eating out to her weekly trip to the chip shop – you can always make her happy with food.
Kathleen is (almost) always in a good mood, although her colleagues do have to put up with her sarcastic humour – that's part of the package! But a smile always goes a long way.
Evelien – Social Media Manager
After her internship at House of Weddings in the spring of 2021, Evelien obtained her master's degree in Commercial Sciences at Ghent University. She then left for Lisbon for six months, where she supervised Erasmus students. With her passion for weddings and the online world, she returned to House of Weddings in the autumn of 2022.
Evelien believes that a wedding day is the most beautiful day in a person's life, full of happiness and unforgettable moments. As Social Media Manager at House of Weddings, she lives out this passion for weddings every day. She does this by bringing the magic of weddings to life on our social channels on a daily basis. She devises creative strategies, inspires couples with valuable content, and ensures that our community remains engaged. Her eye for trends and sense of storytelling make her indispensable to the team.
Her love of travelling, festivals and TikTok inspire Evelien's creativity and have helped her build up a strong expertise in creating fresh and catchy content. In her spare time, Evelien is often on the road: from a city trip somewhere in Europe, to a cosy evening in a cocktail bar with friends, or a visit to her second home: Vienna.
Joyce – Content Manager & SEO Strategist
Joyce graduated in 2017 with a Master's degree in Language and Literature: English and Spanish from Ghent University. With a great love for language and storytelling, she then gained five years of experience as a content marketer in a B2B marketing agency. Planning her own wedding for two years completely immersed her in the world of weddings - a passion that she never let go.
Two days before her wedding, Joyce applied to work at House of Weddings without hesitation, determined to combine her love of weddings and content writing in her job. Since October 2022, as Content Manager & SEO Strategist, she brings stories to life that inspire bridal couples and put suppliers in the spotlight. With a keen eye for detail, a smooth pen and a contagious enthusiasm for everything to do with getting married, she works daily to make the magic of the sector tangible.
In her free time, Joyce enjoys life to the fullest. She likes to dream away under a palm tree in a sunny destination, sit at a cosy outdoor café with friends or relax at home with her husband and their two cats. A good book and a fruity cocktail make her day complete.
Jana – National Business Developer
Jana obtained her master’s degree in Finance and Risk Management in 2019 and started her career as a Functional Analyst. After three years, she decided in 2023 to follow her passion for weddings and events. As National Business Developer at House of Weddings, she searches for the best Belgian wedding suppliers and helps them position themselves in the right way.
Jana knows exactly what a great party needs. Having been active in hospitality for years, and together with her fiancé who is a DJ, she brings her passion for music and atmosphere to life.
She enjoys a busy social life, loves to travel, and finds relaxation in a healthy lifestyle of sports and cooking.
Olivia – Junior Account & Happiness Manager
In January 2025, Olivia earned her place as Junior Account & Happiness Manager, after successfully completing her internship at House of Weddings. She is following in Scarlett and Evelien's footsteps with great love and ensures that all our affiliated wedding suppliers are satisfied and get the most out of their partnership.
Thanks to her experience as a hostess at a number of beautiful weddings, Olivia quickly became enamoured with the wedding industry. She is therefore overjoyed that she can continue this passion in her job.
In her free time, you will find Olivia on a sunny terrace with an Aperol Spritz in her hand, or at home, surrounded by her countless pets (some people even say she could charge admission to her ‘farm’!). Walking in nature with music calms her, and among her friends, Olivia is known as ‘the one with the sarcastic humour’.
Photos (above) by Christiaan Hattingh
Jens – Full Stack Developer
As a Full Stack Developer — with a background in New Media Development — Jens builds the platforms and tools that bridal couples and suppliers use every day. His mission is clear: to create intuitive, fast and reliable technology so that the wedding planning community can enjoy a smooth online experience without any worries.
From an early age, Jens has been fascinated by all things digital. What started with games, simple websites and small experiments grew into a passion for building digital experiences that are both beautiful and functional. That mix of creativity and technical curiosity is still at the heart of his work.
At House of Weddings, Jens switches effortlessly between front-end and back-end. This versatility energises him. He enjoys contributing ideas on how to make the platform smarter, more user-friendly and more robust, and derives satisfaction from turning ideas into solutions that make a real impact.
Anthony – Chief Technology Officer
Anthony is the digital brain behind House of Weddings. As Chief Technology Officer, he ensures that complex technology becomes simple, reliable and intuitive. His goal is always the same: to remove hassle and friction so that bridal couples and wedding suppliers can focus on what really matters: planning beautiful wedding celebrations, being creative and experiencing special moments together.
Anthony is passionate about smart solutions that improve the experience of bridal couples and wedding suppliers. He believes that technology is only valuable if it makes life easier, not more complicated. From advanced tools to small optimisations behind the scenes, Anthony is always thinking about how things can be done faster and more easily.
Outside of work, Anthony likes to explore new paths. Travelling off the beaten track, discovering original ideas and experiencing special activities give him inspiration and energy that he brings to his projects. He loves the unexpected, fresh perspectives and finding ways to make things better and more fun.