Privacy Policy
What information do we collect about you?
Exactly what information we collect depends on what you do on our website and what permissions you have given us.
When you visit our website, we only collect the following data: the pages you visit, your anonymous IP address and an identification of your browser and computer type. For example: a Telenet customer visited the website with Chrome on a mobile device. Another visitor was a customer of KPN Netherlands and used the Firefox browser on Windows 10.
If you use a contact form to contact us or a partner, then we also keep the data you have entered.
If you give us permission to collect statistical and product analytics data, we will also keep track of your click behavior on different buttons and pages. We use this to understand how you use our website and to improve our services.
If you give us permission to show you tailored advertisements, we will also keep track of the pages you visit.
If you give us permission for social sharing, we also show share buttons on the website so you can easily share articles and pages.
In addition, the website uses cookies that allow us to recognize you on your next visit. These are small text files that are stored on your device and that your browser sends with each visit. They contain information such as your preferred language, a unique session number so that you do not have to log in again each time, or a unique visitor number automatically assigned by Google Analytics or PostHog.
Who collects this information about you?
We, IDYLLS BV, our address: Dr. Adriaan Martenslaan 6, 9800 Astene. Our KBO number is BE 0641.652.129. The easiest way to contact us is via email: hello@houseofweddings.com.
How do we collect this information?
The information to contact us is given by you and comes directly from you. By filling in the forms, you give us permission to collect it.
We collect statistics and product usage data through external tools. Depending on the permissions you gave, we use different tools:
- Google Tag Manager & Google Analytics: This data is anonymous unless you give permission.
- PostHog: Used for product analytics to understand user journeys and improve site features.
- Hotjar: Only if you gave permission for statistics.
- HubSpot: Only if you gave permission for statistics.
- Google Adsense: Only if you gave permission for marketing.
- Facebook Audience & Facebook Pixel: Only if you gave permission for marketing.
Why do we collect this information and how do we use it?
We use the information we collect primarily to provide you with a fair experience and a complete range of services. In addition, we use the information to improve our site or to be able to analyze problems correctly.
Data Sharing with Partners
We share data with two types of partners to improve our service and support the wedding industry:
Wedding Suppliers (Platform Partners): We share analytical data with the wedding suppliers on our platform to provide them with insights into their profile performance. This includes page visits, contact requests, and general interactions. This data is shared on an aggregated and anonymized basis for reporting purposes. However, if you explicitly fill out a contact form for a specific supplier, they will receive the personal data you entered so they can respond to your request.
Marketing Partners: If you give permission for marketing, then we share the collected data with our marketing partners (Google Adsense, Facebook, ...) to show you relevant content and tailored advertisements.
Where and how is your data stored?
We prioritize the security and location of your data. Our primary storage infrastructure is located within the European Union:
- Our main database is hosted in the Europe Central region (Frankfurt, Germany) by Supabase, Inc.
- Our analytical data warehouse is hosted in the Europe-West1 region (St. Ghislain, Belgium) by Google Cloud EMEA Limited.
How long do we keep data about you?
We do not keep data longer than necessary. We keep analytical and product usage data for a maximum of 20 years to monitor long-term trends and platform performance.
With whom do we share this information?
Most of the information we use ourselves; we do not sell your data to third parties. The external tools we use (like PostHog and Google) have access to the data they collect, and we have made the necessary arrangements with them to ensure this is done securely and in compliance with regulations.
If you have given us permission to use customized advertisements, our advertising partners (Google Adsense, Facebook, etc.) have access to the information they collect on our website to tailor advertisements to your interests.
There are also a number of other technical partners that we use to ensure the website functions correctly and to communicate with you:
- Customer.io: For personalizing messages and managing communication workflows if you accepted marketing.
- Mailgun: Our email service provider used for the delivery of transactional emails.
- Vercel: For hosting our website and processing server-side actions.
- Typekit: For displaying the fonts we use on the website.
- Google Maps: For displaying maps and calculating nearby partners.
- YouTube/Vimeo/Mux: For displaying videos on the website.
- Rookoo: For processing interactions with the AI assistant.
What rights do I have?
The GDPR puts you as an individual at the center and gives you a number of rights. For example, you have the right to inspect the data we hold on you and you may have incorrect data corrected.
In addition, you have the right to delete your profile at any time. When you request the deletion of your profile, we will remove your personal data from our active databases. You may also ask us to delete other specific data or object to the transfer of your data to third parties.
If you want to exercise one of these rights, please contact us by email or in writing.
You can delete the cookies that identify you in the settings of your browser. You can also choose to disable cookies entirely in your browser settings, though this may impact the functionality of our website.