Photos (top): Jewellery: DE BRUYLOFT - Photographer (middle): Panobirds
Article in collaboration with DE BRUYLOFT
Love at first sight
For many couples, the search for their wedding rings begins with an instinctive choice. “Most couples are looking for ‘love at first sight’, something they immediately fall for,” says Koen. “Some find it straight away; others don’t, and we help them. Many already have a colour in mind. They often only look at the rings available in that colour, even though all the other designs can also be made in the same colour.”
That first connection matters. At the same time, it helps to keep an open mind so you don’t rule out options that could be perfect for you.

Trying on rings brings clarity
The options become clearer as soon as you start trying rings on. Koen explains: “First, we let you look around and choose what you like. Then we let you try on as many as possible. Once you put the rings on, certain styles naturally drop out of the running, making the selection smaller and clearer. We have two showrooms of almost 300 square metres, so there are lots of options. That’s why we guide you step by step, from design to colour and materials. Looking at each step separately makes choosing much easier.”
The team asks focused questions to help you narrow down the options more quickly. Do you want matching rings? Will you wear your wedding ring with an engagement ring? Are you looking for a bold design or one that prioritises comfort? “When couples are really struggling to decide, we often suggest an initial idea,” Koen adds. “Then suddenly they can picture it, and they build on that.”

Let the right choice come to you
Koen shares one of his most important tips for choosing your wedding rings: “Let the choice come to you, and let us guide you. We work with a step-by-step plan that we’ve refined over the years. If you follow it, you can often make your choice after just one visit.”

About DE BRUYLOFT
DE BRUYLOFT specialises in personalised wedding and engagement rings in Belgium, with two spacious 300-square-metre showrooms in Lokeren and Deurne. Choose from an extensive range and get professional advice to create rings tailored entirely to you. Their own workshop, staffed by experienced goldsmiths, ensures every detail of the quality and finish is carefully monitored. Transparency around design, materials and budget is central to the process, so you can make every choice with confidence.
Read more about DE BRUYLOFT in these articles:
The loveliest engravings for your personalised wedding rings, according to DE BRUYLOFT
From the perfect engagement ring to the ultimate wedding ring? Let DE BRUYLOFT be your guide




